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A documentary film celebrating
the golden era of Canadian
graphic design

A film by Greg Durrell
Produced by Jessica Edwards
Executive Producer Gary Hustwit

Greg Durrell

Greg Durrell

Greg Durrell is a partner at Hulse & Durrell, a Vancouver-based design firm that develops brands, products and films for ambitious organizations that want to make a lasting impact. Their client list includes the International Olympic Committee, the Canadian Olympic Team, NBC Sports, and Square, to name a few.

Greg and partner Ben Hulse began working together in 2007 on the Vancouver 2010 Olympic & Paralympic Games design team, and went on to lead a comprehensive rebrand of the Canadian Olympic Team in 2011. More recently, they’ve provided design leadership for several International Olympic Committee initiatives, from digital channels to global licensing programs. When Greg is not crafting identities and films, you can find him on his yoga mat, or climbing a mountain in the Pacific Northwest.

Jessica Edwards

Jessica Edwards

Jessica Edwards has a broad background in the film industry as a director, producer and publicist. Her first feature-length documentary, Mavis!, about soul music legend Mavis Staples and her family group The Staple Singers, premiered on HBO in 2016 and was awarded a Peabody for distinguished achievement in documentary filmmaking. Her award-winning debut short Seltzer Works premiered at SxSW and was broadcast on the PBS series POV in 2010.

Her other documentaries including Tugs (2011), The Landfill (2012) and Slowerblack (2017) have screened at film festivals around the world including Sundance, SxSW, Hot Docs, Full Frame, IDFA and dozens of others. In 2015 she was named 10 Documakers to watch by Variety Magazine. Edwards holds a MA in Media Studies from The New School in New York City and a BA in Cinema Studies from Concordia University in her native Canada. She lives and works in Brooklyn, New York.

Executive Producer

Gary Hustwit

Garry Hustwit

Gary Hustwit is an independent filmmaker and photographer based in New York. He has produced 13 feature documentaries, starting with the award-winning I Am Trying To Break Your Heart about the band Wilco in 2002. He pioneered the genre of the design documentary with Helvetica, his 2007 film about graphic design and typography. Objectified, about industrial design and product design followed in 2009, and Urbanized, about the design of cities, in 2011.

His films have been broadcast on PBS, BBC, HBO and television outlets in 20 countries, and have been screened in over 300 cities worldwide. In 2016, Workplace, a documentary project about the future of the office, was commissioned for the Venice Biennale of Architecture. He is currently working on a film about German design legend Dieter Rams, featuring original music by Brian Eno.

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