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A documentary film celebrating
the golden era of Canadian
graphic design

A film by Greg Durrell
Produced by Jessica Edwards
Executive Producer Gary Hustwit

Burton Kramer

The Innovator

Toronto,
Ontario

Canada

Born in the Bronx, Yale-educated and was an art director in Switzerland, Burton Kramer was part of a wave of designers who immigrated to Canada to work for Expo’67. A visionary graphic designer first celebrated for his innovative map directory system among other prominent contributions at the global event, he founded Kramer Design Associates Limited in 1967.

Among Burton's most notable work is the distinctive 1974 Canadian Broadcasting Corporation logo, consisting of a stylized letter "C" (for Canada) radiating in all directions, representing broadcasting.

Iconic
Work

Canadian Broadcast Corporation

1975
Toronto, Ontario

Birthplace

New York City

Watch
the clip

Burton Kramer – Profile (0:32)

“It always seemed clear that the real challenge for the designer was to help make our world a better place than it would be without our efforts.”
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