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A documentary film celebrating
the golden era of Canadian
graphic design

A film by Greg Durrell
Produced by Jessica Edwards
Executive Producer Gary Hustwit

Hans Kleefeld

The Archetype

Toronto,
Ontario

Canada

From Tim Horton’s to TD Bank, Hans Kleefeld’s work endures the test of time and has become icons of the Canadian identity. Born in Berlin, his dad helped him avoid Nazi recruitment by enrolling him a typeface apprentice program at the age of 15.

Kleefeld eventually brought his knowledge of German design and typography to Canada when he immigrated in 1952. Working at Stewart & Morrison in the 1960s, he designed identity programs for some of Canada's largest corporations, including Bank of Montreal, Air Canada and Inco.

Iconic
Work

Air Canada

1964
Toronto, Ontario

Birthplace

Berlin, Germany

Watch
the clip

Hans Kleefeld – Profile (0:27)

“What makes a great logo is when the combination of colour, texture and form captures the essence of a business.”
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