Hans Kleefeld
The Archetype
Toronto,
Ontario
Canada
Bio
From Tim Horton’s to TD Bank, Hans Kleefeld’s work endures the test of time and has become icons of the Canadian identity. Born in Berlin, his dad helped him avoid Nazi recruitment by enrolling him a typeface apprentice program at the age of 15.
1929 - 2016
Kleefeld eventually brought his knowledge of German design and typography to Canada when he immigrated in 1952. Working at Stewart & Morrison in the 1960s, he designed identity programs for some of Canada's largest corporations, including Bank of Montreal, Air Canada and Inco.
“What makes a great logo is when the combination of colour, texture and form captures the essence of a business.”
Film Stills
