The Swiss Minimalist
Fritz’s love for things that are simple and direct is expressed in the way he lives, speaks and designs. After studying under the grand masters of Swiss Minimalist design at the Basel School of Design in the early 1960s, he moved to Montreal and worked with distinguished Canadian modernist designer, Paul Arthur (1925-2001).
Gottschalk then went to establish one of the most successful design firms in the country with a Canadian-born designer, Stuart Ash, transforming the nation’s design landscape with Swiss modernist influences. After 20 years in Montreal, he is now back in Zurich where he is still practising as a designer.
“Good communication has the power to involve, inform, motivate, and sell. It translates visual emotion into images and creates lasting impressions.”