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A documentary film celebrating
the golden era of Canadian
graphic design

A film by Greg Durrell
Produced by Jessica Edwards
Executive Producer Gary Hustwit

Fritz Gottschalk

The Swiss Minimalist

Montreal,
Quebec

Canada

Fritz’s love for things that are simple and direct is expressed in the way he lives, speaks and designs. After studying under the grand masters of Swiss Minimalist design at the Basel School of Design in the early 1960s, he moved to Montreal and worked with distinguished Canadian modernist designer, Paul Arthur (1925-2001).

Gottschalk then went to establish one of the most successful design firms in the country with a Canadian-born designer, Stuart Ash, transforming the nation’s design landscape with Swiss modernist influences. After 20 years in Montreal, he is now back in Zurich where he is still practising as a designer.

Iconic
Work

Royal Bank of Canada

1974

Birthplace

Zurich, Switzerland

Watch
the clip

Fritz Gottschalk – Profile (0:32)

“Good communication has the power to involve, inform, motivate, and sell. It translates visual emotion into images and creates lasting impressions.”
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